Welcome
AI made adequate free.
So, where does competitive advantage live now?
The Humanity Advantage is a research institute investigating the economic value of irreducibly human capabilities in an age of artificial intelligence.
We publish academic research, practical frameworks, and provocations on the advantages AI cannot originate: taste, specificity, presence, narrative identity, and relational expertise.
Because when commodity work approaches zero cost, the useful question isn't "how do we automate faster", it is "what are humans now for?"
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About Us
We study competitive advantage at the human edge.
The Humanity Advantage is a think tank examining what constitutes sustainable differentiation when AI can replicate most standardised knowledge work.
Our work spans:
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Peer-reviewed research on human capabilities as economic moats in volatile, AI-augmented markets
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Applied frameworks for founders and leaders in foundational economy sectors
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A book project synthesising our findings for practitioners navigating the transition
Our central thesis:
As AI drives the cost of average work toward zero, economic value concentrates in capabilities that require embodied experience, taste, relational presence, and contextual judgement, things that cannot be abstracted into LLM training data.
We call this the humanity advantage.
Not soft skills. Not "the human touch." Strategic edges with measurable commercial outcomes.
Our Research Focus
Irreducible Human Capabilities
What can humans do that AI fundamentally cannot originate?
We're mapping taste, presence, resonance, lived identity, and relational trust as distinct economic variables.
Competitive advantage in commodity conditions
When speed and volume become table stakes, what drives pricing power, loyalty, and market position?
Our work identifies specificity, friction, and "good weird" as undervalued strategic assets.
Innovation under volatile conditions
How do small-scale innovators survive market volatility, regulatory complexity and technological disruption simultaneously?
We're researching adaptive strategies that don't require venture scale.
